Swedish Nutra

Smart pricing, accurate forecasting, profitable growth.

Improving net profitability on Amazon involves a combination of factors, but strategic forecasting, pricing, and effective advertising optimisation are key for efficiency and commercial success.

Pricing is a key factor for obtaining the Featured Offer (Buy Box) on Amazon product detail pages. Amazon offers a free automated pricing tool, making it easier to adjust your prices quickly against your competition, to increase your chance of winning the Buy Box.

It may sound obvious, but you need stock to sell! Inaccurate forecasting can lead to the dreaded stockout, which can negatively impact listing visibility and buy box wins, often resulting in wasted advertising spend. This can deplete your account health and drive potential customers to your competition, stalling your sales.

Advertising smartly will help boost product visibility and drive traffic to your listings. By selecting the most appropriate ad type, bidding strategically and monitoring spend you can significantly impact your ad’s effectiveness.

To boost net profitability we adjusted key metrics for a healthy account and optimised the advertising budget and campaigns to drive sales in a positive trajectory.

More sales, lower TACoS — smarter growth.

We were able to maintain a healthy TACOS (Total Advertising Cost of Sales) with lower ad spending and higher overall sales.

Sales improved by +8%, with 2% lower TACOS.