Aden + Anais

From stock limits to limitless growth

Initially, we were able to duplicate all Vendor Listings across firstly to Seller Central UK, then into the EU marketplace.

We needed to establish an inventory strategy combined with deal planning to ensure that aden + anais were able to improve their IPI score to get an increase in their storage within FBA from 5000 units to unlimited in the second half of 2022. This meant that they could increase stock in FBA ahead of summer sales, Prime Day and the many Q4 events to reach internal sales goals for Amazon.

By reviewing aden + anais’ IPI score biweekly, we could monitor the inventory health to ensure that we took the necessary actions to improve the sell-through rate of slow-moving items, including discounts, deals and vouchers. We were able to increase their score from 384 to 446, which in turn enabled aden + anais to have their storage limit removed on the 1^st of July.

In addition to the above, we built a custom tool that aden +anais could use that pulled in their Restock Report and Daily Inventory Report to give an accurate and detailed view of stock across the UK and EU to decide if items are on promotion or the slow movers list and decrease/ increase quantities if needed.

Lastly, we created a deals event planner for aden + anais to plan in advance for Amazon events like End of Summer Sales and Black Friday. This meant that throughout the year, no deal events were missed, and in the non-event periods, we could submit coupons and discounts on items that were overstocked or negatively impacting their IPI score.