Black & Decker
Black + Decker is a global industrial manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems. They serve builders and makers, with their quality tools.
Industry
DIY & Tools1,000
ASINs per optimisation cycle
+5–10
Keywords per listing
Full
Brand alignment across all titles
Challenge
From hidden listings to search leaders
They had tens of thousands of listings yet low visibility and little presence on search results page.
They needed support with keyword and title optimisation.
Our team got stuck in to improve their visibility in search results.
Solution
Keyword research meets brand-aligned optimisation.
We split listings into batches of 500-1000 ASINs, grouped by product type and brand.
We identified major keywords for each product type using in-depth keyword research.
We followed Stanley Black and Decker brand guidelines and our best practice to re-write titles and add 5-10 relevant keywords per product
Our Service For
Black & Decker
Everything your brand needs to succeed on Amazon.
Result
Sales up, trust earned, projects repeated.
Repeat booking: our partner worked with us on 5 additional projects
Our partner saw a significant improvement in sales for listings that our team had optimised.
Other Case Studies
All the case studies
ARDU
JewelleryArdu Jewellery stands as the latest addition to the prestigious Kurate family. Specialising in men's accessories, Ardu is an exclusive Amazon brand that offers an exquisite collection of stainless steel and sterling silver chains, bracelets, and bangles.
ARDU
Ardu Jewellery stands as the latest addition to the prestigious Kurate family. Specialising in men's accessories, Ardu is an exclusive Amazon brand that offers an exquisite collection of stainless steel and sterling silver chains, bracelets, and bangles.
21
Listing Infographics Created
21
Premium A+ Content Pieces Designed
1
Brand Story & Storefront Delivered
Friars
Food & DrinkFriars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
Friars
Friars is a premium heritage British chocolate brand founded in 1927. They sell via their own site, eBay, and on Amazon offering handmade chocolate boxes and hampers.
5
Images per listing
15%
Conversion Rate Increase
200%
Sales uplift year-on-year
Rubio Monocoat
PaintRubio Monocoat believes that wood should be treated with respect. They prioritise bringing out the natural beauty of wood and have a large, unique variety of products and range of colours to do so. Their products are superior in quality and the company has a strong commitment to ecology and sustainability.
Rubio Monocoat
Rubio Monocoat believes that wood should be treated with respect. They prioritise bringing out the natural beauty of wood and have a large, unique variety of products and range of colours to do so. Their products are superior in quality and the company has a strong commitment to ecology and sustainability.
30%
Increase in Conversion Rates
4-Week
A/B Image Test Duration
Main Image
Optimised for Readability
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