Black & Decker
Black + Decker is a global industrial manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems. They serve builders and makers, with their quality tools.
Industry
DIY & Tools1,000
ASINs per optimisation cycle
+5–10
Keywords per listing
Full
Brand alignment across all titles
Challenge
From hidden listings to search leaders
They had tens of thousands of listings yet low visibility and little presence on search results page.
They needed support with keyword and title optimisation.
Our team got stuck in to improve their visibility in search results.
Solution
Keyword research meets brand-aligned optimisation.
We split listings into batches of 500-1000 ASINs, grouped by product type and brand.
We identified major keywords for each product type using in-depth keyword research.
We followed Stanley Black and Decker brand guidelines and our best practice to re-write titles and add 5-10 relevant keywords per product
Our Service For
Black & Decker
Everything your brand needs to succeed on Amazon.
Result
Sales up, trust earned, projects repeated.
Repeat booking: our partner worked with us on 5 additional projects
Our partner saw a significant improvement in sales for listings that our team had optimised.
Other Case Studies
All the case studies
Dole
Food & DrinkMarketing the most nutritious of products with the lowest environmental impact, Dole plc is the world’s leading fresh produce provider. Dole’s mission is to make the world a healthier, more sustainable place.
Dole
Marketing the most nutritious of products with the lowest environmental impact, Dole plc is the world’s leading fresh produce provider. Dole’s mission is to make the world a healthier, more sustainable place.
12
A+ Content Pages Created
5,000
Search Combinations
4
Products in Top 1% of Tinned Fruits Category
JetChill
Food & DrinkFounded by JetChill’s visionary duo, the Flavour Blaster debuted in 2018 as the first handheld device using vapour technology to create edible bubbles, flavour mist, and smoke clouds. Now a global brand, it brings theatrical flair to bars, events, and gatherings worldwide.
JetChill
Founded by JetChill’s visionary duo, the Flavour Blaster debuted in 2018 as the first handheld device using vapour technology to create edible bubbles, flavour mist, and smoke clouds. Now a global brand, it brings theatrical flair to bars, events, and gatherings worldwide.
1,726%
Revenue Growth
376%
Units Sold
Expanded
Global Presence with Localised Listings & Ads
Just Wears
ApparelJustWears, a London-based D2C brand, revolutionises men’s basics with sustainable materials and patented pouch design. Their award-winning underwear, made from premium Beech tree fibres, gained fame on BBC’s Dragons’ Den for exceptional comfort and support.
Just Wears
JustWears, a London-based D2C brand, revolutionises men’s basics with sustainable materials and patented pouch design. Their award-winning underwear, made from premium Beech tree fibres, gained fame on BBC’s Dragons’ Den for exceptional comfort and support.
64%
Overall Sales Growth (YoY)
57%
Ad Sales Growth Post-Perpetua Migration
Increased
New-to-Brand Purchases via SB & SD Campaigns
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