Black & Decker
Black + Decker is a global industrial manufacturer of power tools, accessories, hardware, home improvement products, home appliances and fastening systems. They serve builders and makers, with their quality tools.
Industry
DIY & Tools1,000
ASINs per optimisation cycle
+5–10
Keywords per listing
Full
Brand alignment across all titles
Challenge
From hidden listings to search leaders
They had tens of thousands of listings yet low visibility and little presence on search results page.
They needed support with keyword and title optimisation.
Our team got stuck in to improve their visibility in search results.
Solution
Keyword research meets brand-aligned optimisation.
We split listings into batches of 500-1000 ASINs, grouped by product type and brand.
We identified major keywords for each product type using in-depth keyword research.
We followed Stanley Black and Decker brand guidelines and our best practice to re-write titles and add 5-10 relevant keywords per product
Our Service For
Black & Decker
Everything your brand needs to succeed on Amazon.
Result
Sales up, trust earned, projects repeated.
Repeat booking: our partner worked with us on 5 additional projects
Our partner saw a significant improvement in sales for listings that our team had optimised.
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covering end-to-end Amazon strategy
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empowering global teams
Build Your World-Class Amazon Store today
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