Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently for a 5-10% discount

What is Subscribe & Save?

Subscribe & Save is a great way to encourage repeat purchases by offering a small discount for regular orders. You can offer between 5% to 15% discounts for subscribe & save orders

Eligibility requirements

You need to use FBA to participate in the program.Amazon uses the following criteria to determine product eligibility:

• Fulfillment history and in-stock rate
• Sales performance
• Product category
• Average selling price

How to enroll?

Eligible replenishable products are now automatically enrolled at a 5% discount (funded by Amazon). To check what has been enrolled or increase the discount, visit your subscribe and save dashboard:

​UK dashboard  /  USA dashboard

If the option to enable Subscribe & Save does not appear in your dashboard and you believe that you have eligible, replenishable items, contact Seller Support​

Some product categories, including alcohol, are not eligible for subscribe and save.

Tracking performance

You can find details of sales, subscriber numbers and forecast in Amazon's performance reports:

​UK sales report  /  UK forecast​​

‍USA sales report / USA forecast​