Opposuits
Opposuits is a category-leading multinational retailer of fancy dress suits.
Website
https://www.opposuits.co.uk/Industry
Apparel10%
USA PPC Order Growth
31%
UK PPC Order Growth
100%
ACoS & TACoS Target Compliance
Challenge
From complexity to controlled PPC growth.
Our client required a granular Amazon advertising structure that could drive significant YoY PPC order growth across multiple marketplaces. The client required maximum control over their large catalog of products (circa 1,000+), with each product available in multiple different sizes in a competitive category. We also needed to meet strict ACoS & TACoS targets.
Solution
Smarter targeting, stronger visibility, better results.
We implemented a product-level campaign structure with ad group splits by size, allowing greater control over bids, budgets, and reporting, while separating Brand and Generic targeting to reflect different search intents. To expand reach, we leveraged Amazon’s new Similar Audience targeting with Sponsored Display campaigns aimed at shoppers who viewed competitor product pages. We also introduced remarketing campaigns to re-engage non-converting users over a 60-day period, driving them further down the funnel. To strengthen visibility, we increased share of voice on organic results through ASIN Defense campaigns, pairing winning organic placements with PPC ads. All campaigns were continuously optimised with data-driven bid adjustments and top-of-search placement strategies to maximise visibility and performance.
Our Service For
Opposuits
Everything your brand needs to succeed on Amazon.
Result
Double-digit growth while hitting every target.
2022 outperformed 2021 culminating in a 10% increase in their USA PPC orders & 31% increase in UK PPC orders, whilst remaining within strict ACoS & TACoS targets.
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Ecoegg
Home & KitchenEcoEgg was founded by Dawn, inspired by her eczema journey. She developed chemical-free detergent pellets and a reusable Laundry Egg. Today, its kraft packaging cuts cardboard by 56%, blending sustainability with vibrant design—an eco-friendly, skin-safe alternative to traditional detergents.
Ecoegg
EcoEgg was founded by Dawn, inspired by her eczema journey. She developed chemical-free detergent pellets and a reusable Laundry Egg. Today, its kraft packaging cuts cardboard by 56%, blending sustainability with vibrant design—an eco-friendly, skin-safe alternative to traditional detergents.
16%
Conversion Rate
-3%
ASOS
30%
Sales
Just Wears
ApparelJustWears, a London-based D2C brand, revolutionises men’s basics with sustainable materials and patented pouch design. Their award-winning underwear, made from premium Beech tree fibres, gained fame on BBC’s Dragons’ Den for exceptional comfort and support.
Just Wears
JustWears, a London-based D2C brand, revolutionises men’s basics with sustainable materials and patented pouch design. Their award-winning underwear, made from premium Beech tree fibres, gained fame on BBC’s Dragons’ Den for exceptional comfort and support.
64%
Overall Sales Growth (YoY)
57%
Ad Sales Growth Post-Perpetua Migration
Increased
New-to-Brand Purchases via SB & SD Campaigns
Beechmore Books
Stationery & Office SuppliesBeechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
Beechmore Books
Beechmore books is a brand established by Sitruna’s founder, Stephen Harris in 2018. Since then, it has grown into one of Amazon’s best-selling notebooks. Beechmore Books are sold on their website and Shopify in the EU & US.
53%
PPC Sales in 6 Weeks
440%
Sponsored Brand Sales Increase
500%
Sponsored Display Sales & ACOS Cu
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